Back by popular demand following the critically acclaimed Welcome to Clerkenwell - a photo guide to London EC1, ADAM LEACH | Photography brings you a photo guide to Fitzrovia.

Like Welcome to Clerkenwell, Welcome to Fitzrovia will tell you nothing about the rich bohemian history of the area and instead leaves it as an excise for the interested reader to look it up on the Internets.

Fitzrovia is bounded by Euston Road to the north, by Oxford Street to the south, by Gower Street to the east and by Great Portland Street to the west. Muxh of the skyline is dominated by the BT Tower, which makes an appreance in a number of the photographs.

Welcome to Fitzrovia is a the-best-camera-is-the-one-you-have-with-you project minus the iPhone, instead using my trusty Canon S95. To achieve the look I wanted in the photographs I have taken most of the pictures at night with an intentionally high ISO to produce a noisy image which I have then added to by using a crossed processed treatment in post production. Was that to much information? Anway here's some more pictures...

The area is thought to be named after the Fitzroy Tavern, pictured above, situated on the corner of Charlotte Street and Windmill Street (okay so there is a bit about Fitzrovia's history, but not much).

And finally there is nothing amusing about the name of this fine eating establishment:

Or the fact that this side alley is called 'Percey Passage'

More on the website here: http://www.adamleachphotography.com/fitzrovia

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